Setting up a Twitter account for your school

After almost 2 1/2 years of using Twitter personally, my college is finally to the point of implementing a Twitter account. In the begining I was completely hesitant, but after the popularity of our Facebook Fan page - I believe we are ready to start with Twitter (ncsu_ced). NC State, especially the techie side, has been twittering for a while. They've even created a great page http://twitter.ncsu.edu/ to aggregate all of the "official feeds" from the university. Yesterday, I attended a university training about Twitter, as well as some guidelines for having an official Twitter feed. Jason Austin, Tim Jones & John Martin.

Tweeting For NC State University

View more documents from Jason Austin.

Now we currently don't have any "official" guidelines, but they did have a few recommendations. High on their list was looking at the University of Florida's social media guidelines (PDF), which really showcase best practices.

Twitter — Best Practices
Writing and Engaging Followers
• Post regularly – Three to four tweets per day. Provide consistent, ongoing and relevant content. Committed, ongoing effort over several months.
• Be retweet friendly — Limit tweet characters so that your message can be rebroadcast or retweeted. This will allow your message to be virally sent out and still refer to your original site.
• Retweet — Retweet relevant material from UF and external sources. It builds a
relationship between other media sources and followers and establishes you as a valuable source of information.
• Acknowledge followers — When possible, a direct message thanking a follower for following your account builds rapport.

Standards
• Account Name — Name of profile should reflect name of UF name/unit, not the person updating feed. Use the website and profile description to add further content about your unit and its mission.
• Bio Information — Provide account owner/manager name in your Twitter bio - this provides transparency and accountability. If you use an application like CoTweet to allow for multiple managers, develop a standard of signing tweets so individual manager's contributions can be quantified.
• Following — University Twitter feeds are encouraged to follow the feeds of other University units.
• UF Policies — All produced content must adhere to current UF policy, including (but not limited to) the Acceptable Use Policy. Always remember that as an official UF Twitter account, you are representing the University.
• Registration — Register with Web Administration in order to be added to a list of official Twitter accounts. This will provide a means of gaining followers and will also be an official verification of UF affiliation.

Branding
• Avatar — Create a branded avatar that represents both the University and your unit.
• Background — Develop a Twitter background that reflects your University branding and that of your unit.

John Martin from OIT had some guidelines about purpose. He suggested that you consider not only your audience, but also categorize what you want to tweet about - if it doesn't fit into those categories - don't tweet it. His are:

• Advertising
• Announcements
• News

We're getting our feet wet with what we want to accomplish with Twitter. I personally am trying to figure out where my personal account ends and the college one begins. I'm hoping that some tools like Seesmic will help me keep up with the multiple accounts.

How have you handled school accounts?

The Power of Twitter @NECC

Technorati Tags: necc08 necc twitter

I have used Twitter passively over the past few months - sometimes forgetting to login for days on end, but I truly felt the power of the tool at this conference. (I hate that I missed the Twitter conversation @ the Blogger Cafe yesterday morning). It allowed for me a way to connect with others that I may never had been able to.

My memorable Twitter moments:

• Bemoaning my lack of cowboy hat since I was watching the keynote streamed in the blogger cafe and having Marlo Gaddis pick one up for me :)
• Having Lisa Parisi send out a large group invite for lunch which allowed me to meet Scott Meech, Bud the Teacher, Derrall, Christine, & Adina Sullivan
• Watching the contest of "Who can Twitter This first" at the Twitter Dinner
• The Twitter/Edublogger dinner (Thank You again Sharon Betts) that allowed me to connect with the people I have read snippets of their life for so long
• Sharing session/Ustream information and getting to multitask (It was like traveling with a group of friends and dividing and conquering the sessions)

All in all, even though I'm sure that the non-NECC people that follow me on Twitter were completely perplexed, I think it was THE TOOL that helped make this conference experience one of the great ones.

Learning 2.0 - Shanghai

I've been following the Learning 2.0 Conference in Shanghai (since all my favorite people are there) and because China seems to be on the map these days for education conferences (There was a literacy conf this summer that a good deal of people from State traveled to). It also focused on 2 big trends - Web 2.0 and 1:1 laptop initiatives. There was also some really cool ways that they kept up with each other and the world (mostly using Twitter) that I plan on writing more about.

Gary Stager happened to be one of the keynotes and I really enjoyed listening and reading about his opinions on 1:1 initiatives. Wes Fryer had some really interesting thoughts about Gary's session and podcast of 10 Things to Do with a Laptop. After the 1:1 Conference last week (that I blogged to death and I promise to be a bit better on).

I have been trying to not only synthesize my thoughts, but also think of the practical applications of such programs. It is all well and good for me in my "ivory tower" to make proclamations of how great something is. And yet, my friend Sharon calls me her "connector" (in Tipping Point terms) and isn't that what blogging does? Connect others together to create excitement or to let others at least know the possibilities? I guess I'm feeling a bit out of the trenches in a university - and missing teaching high school.

Twitter

So I am trying out the twitterverse and see what I can find. So far it feels a bit like stalking someone, but I can imagine the potential. If I had been able to go to NECC this year, I bet it would have been invaluable. Maybe on a college campus like State's it could do the same.

However, I have a feeling my mother will enjoy knowing where I am at all times :)